On Every Wall | the bookUVA RETURN

reproduction and the future of art...

In his forthcoming book, On Every Wall: Reproduction and the Future of Art, Ben Goldman sums up the future of art in a single word: "reproduction."

The author argues that the exploitation of the newest technologies for reproducing art present the essential challenge for the future of visual art and its influence on American culture. New technologies of reproduction have had a profound effect on art making throughout history and have always met profound resistance.

The same holds true in this contemporary age of digital reproduction. Equal parts history, economics, and social commentary, On Every Wall is an artist's statement and call to arms. Its catalytic ambition is to be a Silent Spring for the arts, helping to launch a new era of cultural environmentalism that expands the reach of creativity. The book includes 102 pictures that illustrate key points in the analysis.


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